Williams AV

Eden Prairie, MN – February 2, 2026 – Williams AV, a global provider of Pro AV assistive communication solutions, has named TRIUS Vertrieb GmbH as its authorized distributor in Germany—an important step in Williams AV’s continued focus on growing and supporting international markets.

TRIUS brings more than 25 years of experience in the German Pro AV market and is known for its knowledgeable team, hands-on approach, and strong relationships with integrators and consultants. Williams AV selected TRIUS in part for its deep experience in many of the markets where Williams AV solutions are most commonly used, including schools and universities, meeting and conference spaces, sports venues, public facilities, houses of worship, museums, and cultural venues.

Through the partnership, TRIUS will represent Williams AV’s full product portfolio, giving partners greater flexibility to address a wide range of assistive communication and enhanced audio needs.

“TRIUS understands the markets we serve and the real-world challenges our partners face,” said Per Persson, Vice President of International Sales & Product Management at Williams AV. “They’re a great fit for us as we continue to invest in our international presence and support our partners locally.”

For TRIUS, Williams AV stood out as a brand that offers more than traditional assistive listening.

“We’ve seen growing demand for solutions that go beyond classic hearing assistance,” said Hubert Dierselhuis, Owner of TRIUS Vertrieb GmbH. “Williams AV gives us the ability to support live language interpretation, guided tours, and enhanced audio experiences across many different applications.”

The partnership also reflects Williams AV’s ongoing commitment to supporting its international partners with dedicated, hands-on resources. The company continues to expand its team of international technical sales managers who work closely with distributors and integrators on system design, applications, and deployment.

This includes our UK-based international technical sales manager for Europe, Julian Young, who supports partners across international markets by providing practical guidance and technical expertise throughout the project lifecycle.

By combining TRIUS’ local market knowledge with Williams AV’s growing international support structure, the partnership is designed to help integrators deliver clear, inclusive, and flexible audio solutions across Germany.

For more information, visit Williams AV.com for more information.